No Good And Nobody Is All Evil - 1967 Words

Nobody is all good and nobody is all evil. Throughout all history, whether it be in the United States or somewhere else in the world, there has always been people who are infamous for unspeakable crimes or for their tremendous acts of bravery. There has always been people who have seemed to be the literal definition of good and evil and have always been made out like they were exactly that: completely good or completely evil. It’s easy to label a person like that, to ignore any of their other actions that may contradict what the world knows them as, but that’s the thing about labels; nobody can truly fit completely under them. Even someone like Adolf Hitler was once upon a time an okay person before he was completely driven by fear and bitterness to the point he actually attempted to wipe out an entire group of people. The question is, if a person’s actions were courageous or wicked enough, should they only be defined by those actions? Someone like Nathan Bedford Forrest, who was a racist his whole life, someone who was involved in the trading of slaves and even joined the Ku Klux Klan after the war because he was so bitter about the defeat of the Confederacy; should he be defined by only these hateful actions? The answer depends: because while no one is completely good or completely evil-like Adolf Hitler, Forrest believed that one group of people was superior to another; and instead of silently hating, Forrest decided to take action and help fight for a cause that wentShow MoreRelatedWhat is the Meaning of Being Human?849 Words   |  3 Pagesof being human? Everyone has been asking these questions yet no one can actually come to a full on conclusion, what it really is to be human, because nobody actually knows. When we are born nobody is automatically imprinted with what it means, because nobody knows. Sure people have their theories about it and their beliefs on what it is but that’s all it stays, and it remains theories. Throug hout time, many philosophers have come up with plausible, but also contradicting answers to questions beingRead MoreIs Disobeying A Higher Power?1194 Words   |  5 Pagesauthority that put him in prison. I agree with Socrates, disobeying authority is wrong, but the final authority of any situation lies within oneself. Everyone has the right to choose what they do. The actions of a person belong to the one doing them and nobody else. Obedience is an urge weaved inside the very fiber of our existence. Stanley Milgram writes about this in his essay â€Å"The Perils of Obedience† when he says â€Å"For many people, obedience is a deeply ingrained behavior tendency, indeed a potent impulseRead MoreFour Characters In The Graveyard Book By Neil Gaiman885 Words   |  4 Pagesauthor, Neil Gaiman created a spectacular novel called The Graveyard Book. This amazing book is about an orphan named Nobody Owens also known as â€Å"Bod† who was raised in a graveyard. This novel is so striking and marvelous. The significance of these four characters participates in the novel as a whole. Four characters of The Graveyard Book are Nobody Owens/Bod, Jack Frost/Jacks of All Trade, Ms. Owens, and Silas. ‘’Bod’’ is the main character, as mentioned in the beginning, he was an orphan who wasRead MoreLiterary Analysis Of Young Goodman Brown895 Words   |  4 Pages In the story of â€Å"Young Goodman Brown† the setting of Salem village is characterized as a place of evil and darkness. Salem is a place known for witchcraft, especially during the Salem witch trials, were women who were accused of being witches were killed. Most of the story takes place in the forest at night. While on his journey into the forest, the narrator comes a across a mystery man. While on his trip the narrator comes to the realization that he does not truly know the people from the villageRead MoreWhat Are You? How Do You Exist?1050 Words   |  5 Pagesenjoy forever all the blessings provided by him. However, because of the poor choices made by the first pair, we have inherited sin and death. Where does morality come from? Are there objective morals? There are objective morals and standards and they come from the one who created everything else, God. God by his very Person, his ways, and his words, is the supreme standard for all the universe, the definition and the sum of all goodness. What is wrong with the world? Is there evil? Where doesRead More How Stevenson Depicts the Relationship between Dr. Jekyll and Mr. Hyde1131 Words   |  5 Pagesfor people to work out for themselves, with a brief explanation at the end of the book. For most of the story, nobody can explain their relationship, as they are never seen together. People are confused as to how they know each other and became such good friends. Clues are given throughout the story that they are the same person; not enough to guess on your own, but so that it all makes sense in the end. These clues include the fact that Hyde once goes into Jekylls home and takes out JekyllsRead MoreThe Crucible By Arthur Miller1064 Words   |  5 Pagesor his common name, the devil. From an English perspective, he is the first antagonist. In Arthur Miller’s The Crucible, the Devil is the main cause of conflict. He is the root of Evil. Now the reaction to devilish behavior varies from person to person, possibly even society to society. The Puritan society combats evil doing with actions that could be considered worse than the Devil s worst of deeds. This is demonstrated by Reverend Hale, whose importance starts initially as a figurehead of judgmentRead MoreThe Philosophy Of Human Nature1140 Words   |  5 Pagessimply permits the doer to do evil. In Socrates’ assertion, free will is contingent on self-control because without it, one can find oneself enslaved to a material thing or desire. Based on reading and prior knowledge, it can be deduced that the only thing that can truly keep one from vice is free will. As Augustine examines certain events in his own life, he tries to analyze human nature as a whole, and explores why human beings, even children, have the will to commit evil acts. Augustine believesRead MoreStrange Case of Dr. Jekyll and Mr Hyde1580 Words   |  6 PagesIn this book, there exist a battle between good and evil in the main characters where we are bound to ask ourselves what is superior between good and evil? Dr. Jekyll and Mr. Hyde are easily seen as an allegory of the evil and good that exists in men. The book depicts the struggle with two sides of the human personality. Since Mr. Hyde seems to be taking over Dr. Jekyll, one could claim that evil is stronger than good. Nevertheless, Mr. Hyde ends up dead at the end of the story, which strongly showsRead MoreThe Message For Original Audience890 Words   |  4 Pagesthey should move? What strategies does Jesus/Mark use to move them from starting state to end state? Mark presents a confrontation between Jesus and the evil spirits that controlled the man. Mark impressed the audience of the horrible situation the man was in as described in 5:3 using ÃŽ ¿Ã¡ ½ ÃŽ ´Ã¡ ½ ² (not even) á ¼ ÃŽ »Ã ÃÆ'ÃŽ µÃŽ ¹ (anymore) ÃŽ ¿Ã¡ ½ ÃŽ ´ÃŽ µÃ¡ ½ ¶Ãâ€š (no one). The evil spirits were a legion and they attempted to resist exorcism but fail. They went into the pigs and went into the sea. People in the town were afraid of the

Natural Disaster and Possible Harms Drugs Free Essays

Reaction paper: Last July 23, 2011, an orientation on disaster preparedness and prohibited dangerous drugs was held at the CE building during our NSTP. The speaker wanted to make us prepared at all times in case of natural disasters or calamities either natural or man-made. He also enlightened our minds of the possible harms drugs can do to an individual. We will write a custom essay sample on Natural Disaster and Possible Harms Drugs or any similar topic only for you Order Now When we say disaster or calamity, it is a great or sudden misfortune or catastrophe, an adverse or unfortunate event, or an occurrence that causes great distress or destruction. While preparedness means, the  state  of  having  been  made  ready  or  prepared  for  use  or action. So disaster preparedness is in a state of  readiness to contain the  effects  of a forecasted  disastrous event  to minimize  loss  of  life,  injury, and  damage  to  property, it can provide rescue, relief, rehabilitation, and other  services in the  aftermath  of the  disaster. There are two types of disaster, natural and man-made. Natural disaster is the effect of a  natural hazard which leads to financial, environmental or human losses. Disasters occur when hazards meet  vulnerability. Natural disasters are also categorized. Examples: geological disasters – avalanche, earthquake, volcanic eruptions; hydrological disasters – floods, limnic eruptions, tsunamis and meteorological disasters: blizzards, cyclonic storms, droughts, hailstorms, heat waves, tornadoes and fires. While man-made disaster is a  disastrous event  caused  directly  and mainly by one or more individual on purpose also called  human-made disaster. On his lecture on disaster preparedness, he told us that we must always remember the word safety. If you have the right skills that can make you safe, then that’s better. In everything that you do, your attitude counts. Being flexible at all times makes it feasible for us to overcome whatever may happen. And yes, education is very crucial; having the right knowledge could help a lot. Having trainings can develop your skills and it all depends with you. If you put it all together; skill, attitude, flexibility, education, training and you, SAFETY follows. While it may be impossible to prepare for every possible scenario, the important point to remember here is to start somewhere with your own personal preparedness plan. Good preparation will lessen the impact of a disaster on our physical, mental, psychological, emotional and other spect of our human lives and love ones. He also explained to us the effects of dangerous drugs to us and that we should avoid taking such. Take note of the acronym DRUG – danger, route, unto, grave. A drug may be helpful or harmful. The effects of drugs can vary depending upon the kind of drug taken, how much is taken, how often it is used, how quickly it gets to the brain, and what other drugs, food, or substances are taken at the same time. Effects can also vary based on the differences in body size, shape, and chemistry. Some teens believe drugs will help them think better, be more popular, stay more active, or become better athletes. Others are simply curious and figure one try won’t hurt. Others want to fit in. A few use drugs to gain attention from their parents. Many teens use drugs because they’re  depressed  or think drugs will help them escape their problems. The truth is, drugs don’t solve problems — they simply hide feelings and problems. When a drug wears off, the feelings and problems remain, or become worse. Drugs can ruin every aspect of a person’s life. This orientation indeed has given us knowledge which may help not only us, but also other people in the future. How to cite Natural Disaster and Possible Harms Drugs, Papers

Miscalculation or Change of Circumstances †MyAssignmenthelp.com

Question: Discuss about the Miscalculation or Change of Circumstances. Answer: In the general context, the phrase margin of error refers to the small amount that is permitted in case of any miscalculation or change of circumstances. In the legal parlance, the phrase signifies the fact that the juries sometimes make decisions that are incorrect and make errors while making a decision whether the accused is guilty or not guilty. There are several reasons that justify error the juries make while making decisions. They include incomplete or misleading evidence o failure in reasoning owing to the evidence or complexity of the law or the evidence (De Vos, 2017). This term may be described as the rate of accuracy in the decision made by the Juries. As discussed above that the Juries often err in making decisions due to the misleading or incomplete evidences that causes them to take inaccurate decisions. A good reference is the present case 12 Angry Men where the juries merely believed on the testimonies given by the old man and a woman who lived next to the accused boys house (De Vos, 2017). Majority of the juries believed in the testimonies without paying more attention to the other circumstantial facts that were relevant to the case. Any individual who is sitting in the trial for the first time must consider the fact that the juries are persons who have been selected to make decision based on the merits of the case without being partial or bias towards the accused or victim. Hence, even if they err or make marginal error, it is basically due to the misleading ro incomplete evidence that have been presented with respect to the case. The most essential point of issue that had caused the jury members to demonstrate some amount of hesitation regarding the guilt of the accused is when Juror No 8 had presented before the jury, the knife that was exactly same as the knife with which the accused has been alleged to have murdered his father (Rose, 2016). Juror 8 was of the opinion that he bought the knife from the junk shop around the corner of the boys house (Rose, 2016). He wanted to establish that the knife purchased by the accused was lost and somebody else found the knife and murdered his father, putting the blame on the accused person. Juror 8 who initially, was the only juror who disagreed with the 11 jurors and stated that the accused person is not guilty argued this ground. The other essential issue that was addressed by Juror 8 was that it was not possible for the old man to hear the boy say Ill kill you while the el train was passing. This is because it takes 10 seconds for the el to pass a given point and it had been going by the window of the old man for 6 seconds or more. Before the old man could hear the boy say Ill kill you and hear the body fall down, the el was passing by his window and it is difficult to even hear what one is thinking, let alone hear what others are saying across the window in that roaring noise (Gale, 2015). A person who is mentally or physically unfit to carry out the duties of the juror or has been convicted of an offense for which death or life imprisonment was awarded. the person is subject to a bond for exhibiting good behavior. The jurors must be impartial and competent to understand and construe the legal proceedings and other matters relevant to the case while making a decision. A hung jury refers to the judicial injury that cannot come to an agreement upon a verdict even after an extended deliberation (Zucker, 2017). A hung jury is a jury that fails to reach the required unanimity or supermajority that is required to agree to a verdict. All the jury members must agree unanimously that the accused is guilty and that the court had proved that the accused is guilty beyond any reasonable doubt. In case there is hung jury, and jurors cannot agree on a verdict unanimously, the case shall be tried again before a new jury. Jury selection is the most important part of any trial procedure and it is equally important that the jurors are impartial while making the decision (De Vos, 2017). However, in the contemporary era, the lawyers usually wish to have jurors who would act partially in favor of their clients. Another essential factor that impedes the selection of impartial person as a jury member is mass media. Jury members are persons who are usually unaware of the case they have been selected to determine. But, mass media hardly make it possible to find jurors who are unaware of cases, especially the high-profile cases in the modern age. Reference list De Vos, W. L. (2017). The Jury Trial in Western Australia: Comparative Observations. Int'l Trade Bus. L. Rev., 20, 287. Rose, R. (2016). Twelve angry men. Bloomsbury Publishing. Gale, C. L. (2015). A Study Guide for Rose Reginald's Twelve Angry Men. Gale, Cengage Learning. Zucker, K. J. (2017). Hung Jury. Archives of Sexual Behavior, 1-4.

The Tragic Love Triangle Of Yonville Essays - Madame Bovary, Emma

The Tragic Love Triangle of Yonville Gustave Flubert's masterpiece, Madame Bovary, was first published in 1857. The novel shocked many of its readers and caused a chain reaction that spread through all of France and ultimately called for the prosecution of the author. Since that time however, Madame Bovary, has been recognized by literature critics as being the model for the present literary period, being the realistic novel period. It is now considered a novel of great worth and one which contains an important and moving plot. In addition, it provides a standard against which to compare the works of writers to follow. It is nearly impossible to truly understand modern European and American fiction without reading, Madame Bovary. Charles Bovary, the only son of a middle-class family, became a doctor and set up his practice in a rural village. He then married a women who was quite older then himself. He was unhappily married to her saying that "Her dresses barely hung on her bony frame", This coming right before her death. Upon his wife's death, Charles married an attractive young women named Emma Roualt, the daughter of one of his patients. Emma married Charles with overwhelming expectations. She thought marriage would be filled with three things, "bliss, passion, and ecstasy". Emma had a character that was 1) dissatisfied 2) adulterous and 3) free spending. For a while she was excited and pleased by her marriage, but overwhelmed by her new life, she quickly became dissatisfied. As a result of her dissatisfaction she became mentally ill. For the sake of her health the Bovary's moved to a new town, Yonville, where their daughter was born. Emma's unhappiness continued, and she began to have romantic feelings toward Leon, a young law clerk. After Leon left the town in order to attend law school. Emma's boredom and frustration became more intense after Leon left. She began to forget her role as a wife and mother. Charles tried many times to please but none of his efforts were successful, and she did not value or understand Charles' love for her. Finally Emma had an adulterous affair with Rodolphe, a local land owner. Upon realizing Emma's intentions of an affair with him he states that he is "Gasping for love", and this wins her heart over. Rodolphe then leaves for a period of six weeks and Emma then becomes seriously ill again. After her recovery, Rodolphe returns and the only explanation for his actions is "Absence makes the heart grow fonder". She then runs across Leon in Rowen and began to resume were they left off. In order to afford the trips to Rowen to see Leon and satisfy her own needs, Emma spent her husbands money freely and incurred many debts. She kept this secret from Charles and managed to obtain a Power of Attorney, so that she would have full control over their financial affairs. Eventually her unpaid bills went long overdue and judgment was obtained against the creditors. She owed a vast sum of money, and the sheriff's officers arrived to confiscate the family property. Emma tried frantically to raise the money and finally turning to Leon, but he was unable to help, nor was he willing. She even tried to get back Rodolphe, by saying "I stayed with you, because I couldn't tear myself away...", he would have no part of her anymore and unwilling to help. Out of shame and despair of herself, she poisons herself to die. Shortly afterwards, now a ruined and broken man, also died, leaving their daughter to a life of poverty.

Definition and Examples of Research

Definition and Examples of Research Research is the collection and evaluation of information about a particular subject. The overarching purpose of research is to answer questions and generate new knowledge. Types of Research Two broad approaches to research are commonly recognized, though these different approaches may overlap. Put simply, quantitative research involves the  systematic collection and analysis of data, while qualitative research involves the studied use and collection of a variety of empirical materials, which may include case study, personal experience, introspection, life story, interviews, artifacts, [and] cultural texts and productions (The SAGE Handbook of Qualitative Research, 2005). Finally, mixed-method research  (sometimes called triangulation) has been defined as the incorporation of various qualitative and quantitative strategies within a single project. There are other ways of classifying different research methods and approaches. For example, sociology professor  Russell Schutt observes that [d]eductive research begins at the point of theory, inductive research begins with data but ends with theory, and descriptive research begins with data and ends with empirical generalizations(Investigating the Social World, 2012). In the words of psychology professor Wayne Weiten, No single research method is ideal for all purposes and situations. Much of the ingenuity in research involves selecting and tailoring the method to the question at hand(Psychology: Themes and Variations, 2014). College Research Assignments College research assignments are an opportunity for you to contribute to an intellectual inquiry or debate. Most college assignments ask you to pose a question worth exploring, to read widely in search of possible answers, to interpret what you read, to draw reasoned conclusions, and to support those conclusions with valid and well-documented evidence. Such assignments may at first seem overwhelming, but if you pose a question that intrigues you and approaches it like a detective, with genuine curiosity, you will soon learn how rewarding research can be.Admittedly, the process takes time: time for researching and time for drafting, revising, and documenting the paper in the style recommended by your instructor. Before beginning a research project, you should set a realistic schedule of deadlines.(Diana Hacker, The Bedford Handbook, 6th ed. Bedford/St. Martins, 2002) Talent must be stimulated by facts and ideas. Do  research. Feed your talent. Research not only wins the war on  cliche, its the key to victory over fear and its cousin, depression.(Robert McKee,  Story: Style, Structure, Substance, and the Principles of Screenwriting. HarperCollins, 1997) A Framework for Conducting Research Beginning researchers need to start by using the seven steps listed below. The path is not always linear, but these steps provide a framework for conducting research...(Leslie F. Stebbins, Student Guide to Research in the Digital Age. Libraries Unlimited, 2006) Define your research questionAsk for helpDevelop a research strategy and locate resourcesUse effective search techniquesRead critically, synthesize, and seek meaningUnderstand the scholarly communication process and cite sourcesCritically evaluate sources Write What You Know I refer to [the writing motto] Write what you know, and problems emerge when it’s interpreted to mean that first-grade teachers should (only?) write about being a first-grade teacher, short-story writers living in Brooklyn should write about being a short-story writer living in Brooklyn, and so forth...Writers who are intimately familiar with their subject produce more knowing, more confident and, as a result, stronger results...But that command is not perfect, implying, as it does, that one’s written output should be limited to one’s passions. Some people don’t feel passionate about one given subject, which is regrettable but shouldn’t consign them to the sidelines of the world of prose. Fortunately, this conundrum has an escape clause: you can actually acquire knowledge. In journalism, this is called reporting, and in nonfiction, research... [T]he idea is to investigate the subject till you can write about it with complete confidence and authority . Being a serial expert is actually one of the cool things about the very enterprise of writing: You learn ’em and leave ’em.(Ben Yagoda, Should We Write What We Know? The New York Times, July 22, 2013) The Lighter Side of Research   Poking a dead raccoon is not research. (Bart Simpson, The Simpsons)  Google is not a synonym for research. (Dan Brown, The Lost Symbol, 2009)I find that a great part of the information I have was acquired by looking up something and finding something else on the way. (Franklin Pierce Adams, quoted in Readers Digest, October 1960)

Anti-trust Law Case Study

Anti-trust Law Case Study Landmark: Antitrust Case Study Question 1: Write a 100- word abstract of the case, including the date of the case The essay gives a brief analysis and review of a case in which the government of the United States led to the U.S. Supreme Court. This is the defense of the claim appeal 384 U.S. competition 270 presented by the U.S. government against VON Grocery Co. (Von) in 1966 in the District Court of the United States for the Southern District of California No. 303. Duration was March 22, 1966 and the delivery of a verdict was the May 31, 1966. It was in favor of the defendant. This just reminded demand, government regulators were ignoring situations that occur within its jurisdiction. It was despite his knowledge of the changing developments in market structures that controlled processes. Government regulators failed to switch to a relaxed mood compared to previous legislative procedures necessary reacted to the threats and opportunities of his time. As a result, this led to the p revention of unfair trade practices or disposal of similar economic activities of small-scale business. Key words: VON’S GROCERY CO, 384 U.S. 270, Shopping Bag Food Stores and 7 of the Clayton Act. Question 2: Describe the provision of the US Antirust Law invoked to judge the presence of anti-competitive behavior or potential of for moving the industry in that direction. The 1960 merger of Von Grocery Company with competitor Shopping Bag Food Stores (Shopping Bag) whose locations are in Los Angeles, California violated Section 7 of the Clayton Act (n. P Thomson Reuter). Its amendment in 1950 regulates the reasonable termination through the prohibition of mergers and acquisitions, which decreased competition. Even after a new amendment in 1980, remains the main reference point for antitrust law mergers that threatened the United States (Fox CR4, CR8 and HHI, specially in cases of mergers. The claim of the United States had other modifications as support for their arguments. They were the 1950 amendment to Section 7 of the Celler-Kefauver and Congress sought to preserve competition for small businesses. Was also intended to help companies focus. The court was the agent that was against large companies that use concentrations in markets with increasing centralization of business. He succeeded in divesting after United States v. Philadelphia National. . Bank, 374 U.S. 321 Celler-Kefauver 362 Anti-Merger Act 1950 as amended provides relevant information: â€Å"That no company engaged in commerce †¦ shall acquire all or part of the assets of another company also engaged in commerce, where in any line of commerce in any part of the country, the effect of such acquisition may be substantially to lessen competition or tend to create a monopoly. â€Å" Question 4: Describe the â€Å"conduct† in question that has been considered â€Å"anticompetitive:†Determine if the defendant had used an anticompetitive Price Strategy and explain how. Likewise, describe any Non-price Strategies the defendant had used and describe how.

W6 Disc IT Strategy in Difficult Economic Situations Essay

W6 Disc IT Strategy in Difficult Economic Situations - Essay Example Likewise, the number of participants or organizations applying IT-related applications are greater during economic prosperity. As such, its governance within an economically prosperous status would be more challenging. On the contrary, in times of economic decline, IT governance still faces difficulties in areas such as the need to be cognizant of costs associated with support and sustenance of IT systems, updates, and adherence to policies and regulations that abide by privacy and confidentialty; as well as security of information. In economic decline, the number of participants or organizations are perceived to decline due to tendencies for bankruptcies or financial losses. Thus IT governance issues are lesser, as compared to periods of economic prosperity. The strategies that could be suggested to cope with economic decline include: (1) establishing a core competence or competitive advantage through â€Å"operating at a lower cost, by commanding a premium price, or by doing both† (Galliers & Leidner, 2013, p. 388); (2) enhancing operational effectiveness through the online medium; (3) establishing an effective strategic positioning stance; (4) designing strategies that complement and balance traditional marketing strategies with that of digital or online medium. It was emphasized by Galliers & Leidner (2013) that â€Å"only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage† (p. 402). Atkinson, R., & McKay, A. (2007, March). Digital Prosperity: Understanding the Economic Benefits of the Information Technology Revolution. Retrieved from The Information Technology & Innovation Foundation:

Compare and Contrast Research Paper Example | Topics and Well Written Essays - 1500 words

Compare and Contrast - Research Paper Example The Greek ideal was defined by the term â€Å"kalokagathia†. Since kalokagathia included the perfection of the body and physical constitution as well as moral and spiritual perfection, along with the beauty and power of the ideal, there was brought justice, purity, courage, and intelligence (Dombrowski 8). That is what made the sculptures of Greek gods carved by ancient sculptors of the unique beauty. Sculptures of all periods of Greek art were notable for its special beauty and the masterly performance. Passing to the specific examples, the current paper will compare and contrast two Greek sculptures of different periods: Peplos Kore and Aphrodite from Melos. The Archaic period in the history of Ancient Greece lasted from 8th to 6th centuries BCE. During this period, there was a rapid development of the material culture, handicraft centers, agriculture, and trade. There also occurred an intensification of city growth. This was the right moment for further development of art t hat, afterwards, glorified Ancient Greece: vase painting; monumental architecture, lyric poetry, and marble sculpture. The first sculptures in Greece began to emerge in the 7th century BCE. The island of Crete was a motherland for monumental sculpture. There were found stone sculptures of young male athletes and warriors that are dated back to the early 7th century BCE. Cretan school of sculpture created its important standards of simple and clear outline of the sculpture, generalized form, strict balance of all parts of sculpture, and frontal composition of the construction. Crete laid the basis for an ideal type of female and male statues, kore and kouros. Peplos Kore (ca.530 BCE.) was a statue of a young woman (maiden) standing in the constrained position. The statue of a girl was made a life-size or slightly smaller. On the tranquil and serene face of the statue the sculptor portrayed the so-called â€Å"archaic smile† to show that the sculpture is alive. Kores were dress ed in peplos, the draped tunic that hides the asymmetry of the figure (in the Attic school of sculpture most statues were dressed in peplos). Thus, the whole outfit gave the sense of girl purity and innocence. It should be noted that kores, the statue of the maidens, were never sculpted naked, in contrast to the male sculptures of the same period. Kores were designed with two purposes. Firstly, kores were dedicated to Greek gods. In this case, the kore was holding an object that was associated with the â€Å"occupation† of the god she was devoted to. On the footing of the statue, there was cut the text of dedication, the name of the sculptor, and the name of the person that paid for the making of the statue (patron). Secondly, kores were made to set at the cemetery on the graves of the distinguished citizens. In this case, the kore was made of resemblance with the deceased. Kores were the leading element in the Greek sculpture of the Archaic period (Stansbury-O’Donnell 138). The emotional clarity of this captivating image was once strengthened with bright coloring of the sculpture. In accordance with the Archaic standard, the eyebrows and eyelashes were blue, eyes and lips were brown, hair, flowing over the shoulders, was pinkish red, and the edge of the linen chiton and cape were painted green. The initial colors that were used for sculpture were restored from the small pieces of paint that were preserved on the kores. All kores that reached our days were very much alike. It was

Instructor Graded Assignment Essay Example for Free

Instructor Graded Assignment Essay Equations In this and future Instructor Graded Assignments you will be asked to use the answers you found in the Unit 1 Assignment. Note: For these questions you need to cite a reliable source for information, which means you cannot use sites like Wikipedia, Ask.com ®, and Yahoo ® answers. If you do use those sites the instructor may award 0 points for your response. The Assignment problems must have the work shown at all times. The steps for solving the problems must be explained. Failure to do so could result in your submission being given a 0. If you have any questions about how much work to show, please contact your instructor. Assignments must be submitted as a Microsoft Word ® document and uploaded to the Dropbox for Unit 2. Type all answers directly in this Assignment below the question it applies to. All Assignments are due by Tuesday at 11:59 PM ET of the assigned Unit. Finding the National Average Price for Gas These first few questions will require you to use the internet to search for the national average price for gas. Remember to use a scholarly site for information. List the website(s) you visited here: http://www.eia.gov/tools/faqs/faq.cfm?id=287t=10(2 points): What was the average price of a gallon of gas 1 year from when your business math class started? I am confused with this question; my class began in August 2014 so 1 year from then will be 2015 so I have to go to the projected gasoline prices which for a gallon of gasoline are projected to be $ 3.38 as compared to $ 3.48 in 2014 down 10 cents a gallon. (5 points): You have $50 on hand and need to buy gas. How many gallons of gas can you buy (using the value you reported in Question 1.) @ $ 3.38 per gal. I would be able to purchase 14 gallons for $ 47.32 leaving $ 2.68 from the original $ 50.00. $ 3.38 x 14 = $ 47.32. 3. (5 points): If gas prices were to drop 10% from the current price, how much would a gallon of gas cost now? Current price per gallon of gasoline is $ 3.50 so a gallon would drop from 3.50 to $ 3.15 per gallon a drop of 35 cents per gallon which is 10% of $3.50. 4. (5 points): Using the average for 1 year ago, and the average for 6 months ago, calculate the  percent increase or decrease in the price of a gallon of gas over that 6 month time span. The average price per gallon of gasoline in the U.S 6 months ago May, 2014 was$ 3.66, the average price 1 year ago Oct. 2013 was $ 3.27, = ((3.66 3.27) / |3.27|) * 100 = (0.39 / 3.27) * 100 = 0.119266 * 100 = 11.9266% change = 11.9266% increase Finding the National Average for Food for One Person Questions 5, 6, and 7 will require you to search for the national average for food for one person. Remember to use a scholarly site for information. List the website(s) you visited here: http://www.cnpp.usda.gov/sites/default/files/CostofFoodAug2014.pdf5. (3 points): What was the national average for food for a month for one person, one year ago from the date the class started? Use the average for a 35-year-old male, and if multiple figures are given for that gender and age, use the highest number. $364.90 6. (5 points): If this person lives in a state with a 7% sales tax on all food purchases, how much will they need to spend on food for one year? $4,685.28 7% of 364.90 = 25.54 + 364.90 = 390.44 x 12 = $4,685.28  7. (5 points): Create an equation you could use to calculate the cost one person spends on food for a year (assume no tax on the food), using this site. Your equation must work for any age range, and any gender now. I went with the highest (liberal) cost for a single person per month which is $373.10 per month 373.10 x 12 = $ 4472.20 for one year’s food supply cost, I hope I understood this question correctly. Essay Question (15 points) 8. Using the internet, find a website where a linear equation is used. Using that website as a source, write a  ¾ 1 page essay response in which you discuss how the equation was used, if it was used correctly, and what solutions to the equation mean (in other words, why are you using the equation in the first place? What is the solution supposed to tell you once you find it). Requirements for essay Write your essay in this document – do not save it in a separate file. You must clearly state your position with well-structured paragraphs using  proper grammar, spelling, and sentence structure. This is not an â€Å"opinion† question – you must offer evidence to support your position, using properly cited sources. Your answer must be between  ¾-1 page in length. You must cite and reference at least one source (book, website, periodical) using APA format. The required website counts as one source. You may submit your Assignments to the Math Center for review. Tutors will not grade or correct the Assignment, but they will provide guidance for improvement. Tutors will not, however, help you find web sites for the Assignment. Be sure to submit Assignments early enough to receive feedback and make corrections before the Assignment due date (24 hour turn-around times Monday-Thursday and 48 hour turn-around times on weekends are typical). Email Assignments to: [emailprotected] Please put â€Å"MM255 Assignment Review† in the subject line of the message. Thomas Doyle Unit 2 assignment Essay MM255 Business Math and Statistical Measures If youve ever doubled a favorite recipe, youve applied a linear equation. If one cake equals 1/2 cup of butter, 2 cups of flour, 3/4 tsp. of baking powder, three eggs and 1 cup of sugar and milk, then two cakes equal 1 cup of butter, 4 cups of flour, 1 1/2 tsp. of baking powder, six eggs and 2 cups of sugar and milk. To get twice the output, you put in twice the input. You might not have known you were using a linear equation, but thats exactly what you did. http://classroom.synonym.com/real-life-functions-linear-equations-2608.htmlI use linear equations when I do my payroll, for example, If my foreman Chris works 2 hours at the rate of 20.00$ per hour, X = the number of hours worked and y equals the hourly rate so Y = 20x or 40.00$. I did not realize there were so many linear and nonlinear equations used in everyday life situations, they were always there I just never saw them for what they were. I use linear equations in the first example in order to increase the output and in the second to figure the correct payroll amount and these are the exact results I achieved.

Effects of the Tet Offensive Essay -- Vietnam War Essays

For nine years, the United States were hell-bent in achieving their rightful victory in Vietnam, however, destiny had different plans for them. The Tet Offensive is considered the turning point of the Vietnam Conflict because of the fact that the Vietcong and North Vietnamese Army surprised the U.S and South Vietnam with several sporadic attacks. Consequently, many effects from these attacks were expected, not only for America, but for North and South Vietnam as well. With U.S citizens’ opinions quickly turning against U.S. involvement in Vietnam, South Vietnam faced much disaster. Its government was stricken with humility because of the increased abandonment of their army, leading to the inability to protect its citizens. On the other hand, North Vietnam began accepting great amounts of land along with the power to frighten the rural population. Soon after the Tet Offensive, citizens of the United States began having second opinions about concentrating our troops in Vietnam: â€Å"Within weeks [of the Tet attacks], many average Americans who previously were supporters had turned against the war† (Omicinski 2). A small cluster of Vietcong forces made their way into the compound of the United States embassy located in Saigon, proving to Americans that even though there were hundreds of thousands of soldiers fighting in Vietnam, the U.S. had progressed only slightly (Dudley 131). The people were constantly being told that the conflict would soon end, however, increased need of military assistance had U.S. citizens questioning the veracity of our government. The phrase "credibility gap" surfaced to describe the growing public scepticism (Gerdes 14). This factor led to the government’s loss of support from most of the population. Ano... ...t.edu/central/brush/LocalForces.htm>. Dennison, John D. Tet Offensive of 1968 - A Simpler Version. 24 Aug 2004. 1st Cav Medic Radio Station. 3 May 2007 . Dudley, William. The Vietnam War: Opposing Viewpoints. San Diego: Greenhaven Press, Inc, 1998. Gerdes, Louise. Examining Political Issues Through Political Cartoons: The Vietnam War. Greenhaven Press, 2005. Omicinski, John. â€Å"Tet Offensive 30 years ago: A turning point of Last Half-Century.† USA Today. Jan. 31, 1998. SIRS Researcher. Waubonsie Valley H. S. Lib., Aurora, IL. 3 May 2007 . Vietnamization: Lasting Effects On South Vietnam. 1999. StudyWorld. 11 May 2007 . Effects of the Tet Offensive Essay -- Vietnam War Essays For nine years, the United States were hell-bent in achieving their rightful victory in Vietnam, however, destiny had different plans for them. The Tet Offensive is considered the turning point of the Vietnam Conflict because of the fact that the Vietcong and North Vietnamese Army surprised the U.S and South Vietnam with several sporadic attacks. Consequently, many effects from these attacks were expected, not only for America, but for North and South Vietnam as well. With U.S citizens’ opinions quickly turning against U.S. involvement in Vietnam, South Vietnam faced much disaster. Its government was stricken with humility because of the increased abandonment of their army, leading to the inability to protect its citizens. On the other hand, North Vietnam began accepting great amounts of land along with the power to frighten the rural population. Soon after the Tet Offensive, citizens of the United States began having second opinions about concentrating our troops in Vietnam: â€Å"Within weeks [of the Tet attacks], many average Americans who previously were supporters had turned against the war† (Omicinski 2). A small cluster of Vietcong forces made their way into the compound of the United States embassy located in Saigon, proving to Americans that even though there were hundreds of thousands of soldiers fighting in Vietnam, the U.S. had progressed only slightly (Dudley 131). The people were constantly being told that the conflict would soon end, however, increased need of military assistance had U.S. citizens questioning the veracity of our government. The phrase "credibility gap" surfaced to describe the growing public scepticism (Gerdes 14). This factor led to the government’s loss of support from most of the population. Ano... ...t.edu/central/brush/LocalForces.htm>. Dennison, John D. Tet Offensive of 1968 - A Simpler Version. 24 Aug 2004. 1st Cav Medic Radio Station. 3 May 2007 . Dudley, William. The Vietnam War: Opposing Viewpoints. San Diego: Greenhaven Press, Inc, 1998. Gerdes, Louise. Examining Political Issues Through Political Cartoons: The Vietnam War. Greenhaven Press, 2005. Omicinski, John. â€Å"Tet Offensive 30 years ago: A turning point of Last Half-Century.† USA Today. Jan. 31, 1998. SIRS Researcher. Waubonsie Valley H. S. Lib., Aurora, IL. 3 May 2007 . Vietnamization: Lasting Effects On South Vietnam. 1999. StudyWorld. 11 May 2007 .

DHCP and DNS Essay

Assignment 1: DHCP Troubleshooting. Check the workstations using ipconfig /all and find out if the ip range is within the address range you assigned, if it is a different address then the workstation failed to contact the DHCP server and has gone into apipa mode. The Network Interface Card might be assigned an incorrect driver. Another possible cause of the problem is that the patch cable is not plugged into the Network Interface Card, or is not connected to a switch on the other end. However, it could be that the server has run out of IP addresses that it can assign to clients. You can easily tell if this is the problem by comparing the size of the DHCP address scope to the number of devices on your network that request IP addresses from the DHCP server. But since only some of the workstations have got addresses the problem might be the DHCP server. Start off by doing some ping tests to verify that the DHCP server is able to communicate across the network. If the DHCP server is able to communicate with other computers on the network, then I recommend verifying that the DHCP server has an IP address that is compatible with the scope that the server is configured to assign addresses from. The server itself has to be assigned a static address in the same subnet range, such as 192.168.0.199. If this still doesn’t solve the problem make sure that the DHCP server is still authorized by the Active Directory to lease IP addresses. You should also check to verify that the scope is active, and that the necessary services are running on the DHCP server. Exercise 1: DNS scenario. You will need to setup a primary DNS server in the larger branch office. Configure it as a primary forward lookup zone for the domain name of your company. Before you install DNS make sure your computer has a static ip address so it does not get one from the DHCP server. In the small branch setup a second DNS server. Configure it as a secondary forward lookup zone with the same domain name as the primary DNS server.

Movie Review Inception

Movie Review Essay â€Å"Inception† is a 2010 science fiction summer blockbuster filmed in various locations, such as Tokyo, France, Los Angeles, the United Kingdom, and Canada. The box office hit was directed by London-born Christopher Jonathan James Nolan, who is well-known for the cult classic, â€Å"Memento†, and his â€Å"Dark Knight† films. Along with American cinematographer, Walter â€Å"Wally† Pfister, equally well-known in his area of expertise, the motion picture has received critical acclaim. Nolan's interest in noir and abstract thought is apparent in many of his films, and â€Å"Inception† is no exclusion. As it is a film about dreams and cons, Nolan's style is incredibly fitting. Pfister, who has worked as the cinematographer for almost all of Nolan's films, adds to the movie's high quality with his characteristic use of dark tones and lighting, which only increases the movie's intrigue. Together, the two powerhouses team up once again to produce an incredible motion picture which has won numerous awards, such as the Academy Award for Best Cinematography. â€Å"Inception† is the story of a corporate spy by the name of Dom Cobb (played by Leonardo DiCaprio, who came to fame in the movie, â€Å"Titanic†). However, what is particular about Cobb is that he doesn't merely enter a company's building in search of commercial secrets. He actually enters the minds of his targets while they are asleep and extracts the data he wants via conning and deceiving. But now, wanted for murder and unable to see his children due to his circumstances, he is offered the opportunity to regain his old life if he manages to accomplish the impossible: ‘inception', the planting of an idea into a target's mind, which then takes roots and grows. Gathering a group of specialist to assist him, Cobb begins to plan inception into the mind of a wealthy businessman. The camera angles of the movie were rather simple. Most of the shots were so that the character's face was directed at the viewer while said character talked to another. On a screen, the eyes of the actor would be level with that of the audience. However, there are some scenes that are completely opposite, particularly near the latter half of the movie, where more action tended to be focused upon. Although not as common, but highly interesting, ou'd see aerial shots of the surroundings. It gave a very desolate, mysterious feel to the film, while also informing the viewer about where the characters are. I found that the camera angles were okay, with a few that exceeded my expectations. Continuity was smooth, with talking scenes being fluid and dramatic and action scenes being erratic and ever changing, as how I like my movies to be. It was what you'd expect out of the t ypical talking and action scenes. The long moments of talking or silence between characters created a sense of depth. The short moments of running or fighting allowed you to lean forward in anticipation. I felt like the continuity did what it was suppose to do. Although, there were some moments, particularly in the first half, which I felt were rather awkward. The talking scenes in the beginning were rather quick and keep changing from one character to the next, and I was so caught in trying to figure out the plotline, that I didn't even figure out the main character's name until the credits. Cutting, I noticed, was very prominent in the latter half of the motion picture. It made sense, as with the plotline and story the way it is, it definitely made the movie better as the whole. It added to the tension and sense of heart pounding â€Å"Oh-my-word-come-on-you-only-have-5-seconds-to-do-that-gah†. Not only is that, but it allowed the viewer to keep up with the characters' actions, which is very nice if you have a particular character you think is cool. I like Eames, the smart-aleck of the group, so I liked to know what was happening to him and seeing that he wasn't going to die and all that. Close-ups were generally seen in talking scenes, allowing the audience to focus on the emotions and reactions of the character. There was rarely a moment where the camera zoomed in on something that wasn't an organism, something that lived and breathed. In this aspect of the movie, I found it to be either boring or heart-breaking. In my opinion, how good the close-ups were was completely dependent on the actress and actor's ability to perform. If I became aware that they were trying to look sad, rather than felt that the character was distraught, I felt like the close-up wasn't a particularly mart move. I noticed that the composition of â€Å"Inception† was rather dark. Light was played with and created shadows that revealed parts of the character's body, while the other was engulfed in darkness. Objects were always placed far away as to create a feeling of isolation, while managing to focus in on the character the camera was directed at. I really, really enjoyed the compositi on. I believed it worked wonders for the story's overall feeling. It allowed for dark and desolate tone to be even more pronounced. Inception really loves its slow motion scenes. However, considering that it can be a rather fast-moving movie, it does have its uses. Although there was one particular scene near the beginning that made me raise an eyebrow, I found that most of them were rather cool-looking. Considering that the characters were essentially stepping into a dream world, where everything is possible, the slow motions displayed all the strange and exciting so your eyes could feast in the wonderfulness of it all. The color scheme tended to lean towards neutral, yet somehow gave off a very sharp feel to it. There was also a low contrast, although it was most apparent near the end, with a particularly monochromatic feel to it. Textures were interesting to see when things began to lead towards the rising action. As for space, I felt like there was always a foreground and background, but not so much a middle ground. I suppose this was due to the incredible amount of talking. Shape was super incredibly awesome. Then again, it's a plotline about going into the dream world, so obviously the minds behind the work would take advantage of the ability to play around with the world they created. Either way, your mouth would drop at some of the things they twisted, the architecture in particular. In fact, the architecture is one of the most interesting things in the whole movie. As stated before, the movie played around with shadows a lot. There were a lot of highlights in â€Å"Inception†, particularly on the face. The characters are always slightly off center on the screen and there are generally only one or two characters in a single shot. I like to think it just furthers the idea of the isolated feel to the movie. Buildings are towering and rather rectangle in shape, giving off a feel of aloofness. The special effects are in high gear when the characters enter the mind of the wealthy businessman. Things explode, crumble apart, and all that jazz: The essentials for any type of action movie. It's fantastic. My particular favorite is when they do these anti-gravity shots and you see the characters walking upside down and floating in mid-air. Although I found some aspects of the cinematography to be average or lacking, it fully makes up in other ways. The composition and special effects are wicked awesome and I could see why the film won an Academy Award in Cinematography.

Queen Hatshepsut essays

Queen Hatshepsut essays Queen Hatshepsut, daughter of Thutmose I and Aahmes, was one of the few female pharaohs of Egypt. There were other female pharaohs prior to her, and female pharaohs after her, although Queen Hatshepsut was special in many aspects. Hatshepsuts full name is composed of four parts. The first is she who is rich, powerful through her kas , her doubles. (Edwards) The second, nebti, indicates pharaohs authority over both east and west. (Edwards) The third, Horus, means the divine one in her risings. (Edwards) The final part of her name is composed of two cartouches. The first being Kamara, the true double of Ra. (Edwards) The second cartouche has no holy meaning but simply gives her name, Hatshepsut. (Edwards) Her full name inscribed on her great seal read: The Horus, mighty by his Kas, the lord of East and West abounding in years, the good goddess, the pious lady, the golden falcon, divine in her rings, the King of Upper and Lower Egypt, Kamara, the daughter of Ra, Khnumit Amon, Hatshepsut. (Edwards) Women in Egypt were quite different than those in other cultures. They were allowed to own property, hold official positions, inherit from their parents or husbands, and defend her legal rights in court. (Unknown) It seemed that they were allowed to appear in public, whereas in Greece their designated area was at home. (Unknown)Due to the social freedoms of women in Egypt, a number of queens were able to gain some influence. Hatshepsut was preceded by Tetisheri, Ahhotep II, and Ahmose-Nefertary, all whom were 17th century queens that achieved some sort of control over the government. (Unknown) Paving the way for Hatshepsut they impacted the general view of women and maintained stability and order, making her the most extraordinary female to be pharaoh in Egypt. (Unknown) Hatshepsut, daughter of Thutmose I and Ahmose, was the favor...

Quality Managment and Control Essay Example | Topics and Well Written Essays - 2750 words

Quality Managment and Control - Essay Example How the company implemented quality management In fact, the company, at first, tried to analyze how its customers evaluate their products. To the utter surprise of the company, the customers were only partially satisfied. As illustrated in Champman and Hall (1991, p. 160), when the company probed further into the issue, it was found that there were problems regarding packaging, installation, labeling, and integration with other products; and these findings created a wave of shock in the company, and as a result, various strategies were developed in the plant. At first, the company set up a steering committee that consisted of all the senior management. As a part of it, a strategy was set up by the company that was to be implemented from below was started. This strategy clearly identified what each employee had to do to achieve the company goals. As a part of it, the company introduced ‘Just-in-time’, a strategy for quality management, was introduced in the year 1984 (ibi d). It started with providing education to all the employees. Once they found the program effective among the employees, it was spread to the IBM suppliers. As a part of it, senior managements of supplier chains were provided extensive classes. It was followed by supplier certification program which is based on BS5750 that covered everything ranging from process qualification, project management and statistical techniques (ibid). Following this, in 1985, the company introduced the techniques known as ‘process quality management’ and ‘departmental purpose analysis’ (DPA) (ibid). DPA aimed at finding and eliminating the non-value-added services conducted by a department. From the analysis, it became evident that some... This paper approves that the company views itself as a knowledge company and hence skills and knowledge are very vital for the company. So, the quality control of the company starts from the moment it decides to select employees. According to the company, a global supply chain with thousands of partners faces increased risks of waste, inefficiency, environment impact, and cost. So, it becomes necessary to continuously improve business performance and sustainability and this should reach the supply chains. The inability in this step can lead to higher use of energy, and other natural resources resulting in severe environmental damage. In addition, there will be problems like poor quality products and services, safety concerns, and poor labor practices. This will result in the detachment of stakeholders like customers, shareholders, partners and employees. IBM has developed extensive guidelines ensuring quality in its supplier operations. This essay makes a conclusion that in total, it becomes evident that the company introduced quality management and control measures as early as 1980s and the measures adopted by IBM were in no way inferior to the strategies of other companies. In fact, the company holds a proven record of effective quality management and control that ranges from senior management to sub-contractors. Furthermore, it is evident that adopting Six Sigma in their quality control will further sharpen their strategies and will make it flawless and more effective.

THE FINANCIAL RATIO ANALYSIS ASSIGNMENT Essay Example | Topics and Well Written Essays - 1000 words

THE FINANCIAL RATIO ANALYSIS ASSIGNMENT - Essay Example The values projected by current ratio of Wiman company postulate that it is able to meet its financial obligations. However, its ability is limited to some percentage; for instance in the year 2012, it was only able to meet 8% of its total debts and obligations The analysis reveals that the company is making loses apart from the year 2011. This could be as a result of more money paid out as dividend and recurrent expenditure. Decisively, the company is not generating sufficient income. Between the financial year 2010 and 2013, the fixed asset turnover ratio has been constantly improving a clear indication that the company is using its internal resources effectively. However, a slight decrease has been recorded in the year 2013. In year 2011, the company paid only 15% of its total income as dividend. However, the percentage has been steadily increasing with up to 131% in the year 2013. While a higher percentage of dividend may look good, it is unsustainable and that is why market prospects my get scared form investing in the

To what extent do politics of the WTO, limit (or increase) developing Assignment

To what extent do politics of the WTO, limit (or increase) developing countries' ability to realize the gains from specializat - Assignment Example Using postulates from the theory, it is clear that the best combination of trade at the international front should be guided by profitability analysis. The Theory of Comparative Advantage The theory of comparative advantage states that a party enjoys a margin of superiority in producing services or goods. This means that the party enjoys comparative over another country due the opportunity cost that exists due to lower production cost Chang (2008). Better said, two parties can each enjoy from trade if they produce the same goods or services at relative costs that are not equal. This theory also applies even if one party happens to have absolute advantage over another country as it enjoys the capacity to gain when it trades with another that is less efficient provided that the relative efficiencies are unequal. The law of comparative advantage is based on a number of vital assumptions. One of the main assumptions is that the parties involved incur no transportation costs in their deal ings. It is further assumed that costs do not vary and no party enjoys economies of scale. Furthermore, it is taken for granted that no trade barriers and tariffs apply to the parties in their engagement in trade. The assumption that factors of production are perfectly mobile also applies for comparative advantage to apply. Yet another assumption is that the goods or services being traded are identical or homogeneous. The final assumption is that the parties involved in trade have perfect knowledge of the goods being traded and therefore buyers and sellers are able to tell where the cheapest products exist. The theory of comparative advantage normally applies in international trade, countries being the parties involved. In its perfect sense, the theory elements responsible for the realization of the theory is very difficult to achieve since international trade often involves transportation, tariffs and trade barriers, the immobility of production factors and imperfect knowledge. Acc ording to classical theories related to international trade, countries are bound to gain mutual benefits when they specialize in making goods or producing services with lower opportunity costs. The theory of comparative advantage advocates for free trade and specialization in production rather that pursuit for self sufficiency. The World trade organization has played an important role in the liberation of trade especially beyond national borders Chang (2008). Three major features of the World Trade Organization negotiating environment are the abidance to the most favored nation (MFN) principle, the occurrence of negotiations among few countries, and the extent in times of time of the negotiations with economically significant nations joining the equation on a continuous basis (Bagwell and Staiger, 2001). Under the MFN negotiating environment, there are two major hindrances to multilateral efficiency that come into effect according to Bagwell and Staiger (2001). For one, every market access concession that a country makes to another country automatically is enjoyed by partners who enter the negotiation later. In order to reduce the free-riding potential a nation may end up offering a little to early negotiator so as to maintain bargaining power in latter times. The second hindrance to

Ventilator associated pneumonia Essay Example | Topics and Well Written Essays - 750 words

Ventilator associated pneumonia - Essay Example This element decreases VAP by decreasing the risk of aspiration of gastrointestinal secretions and also oro-naso-pharyngeal secretions and also by improving ventilation of the patient through higher spontaneous tidal volumes when compared to supine position (Safer Healthcare Now, 2011). Hospitals in Canada can implement this component by implementation of a strategy that ensures head end elevation like documentation of the intervention in nursing flow charts at regular intervals, as a topic of discussion during multidisciplinary daily rounds and as documentation on goals sheet. A protractor must be brought into the ICU to demonstrate the nursing staff as to how 45 degrees elevation looks like. A piece of colored tape must be pasted on the wall behind the bed of the patient to ensure compliance during ventilator checks. Another implementation strategy would be to include a specification for monitoring of head of the bed by mechanical devices. An environment must be created where all h ealth professionals like orderlies and radiology technicians are encouraged to notify the nursing as to whether the head of the bed is elevated. ... The staff must be encouraged and motivated for compliance (Safer Healthcare Now, 2011). 2. Daily performance of readiness to extubate by interruption of sedation and spontaneous breathing trial This is done to decrease the duration of mechanical ventilation and also early extubation which decreases VAP. This also decreases exposure to ventilator-circuit endotracheal tube device (Safer Healthcare Now, 2011). This element can be implemented by introducing a process which temporarily interrupts sedation every day at an appropriate time, like before rounds, to reappraise the neurocognitive ability of the patient, to assume a breathing pattern that is viable and to ascertain needs for analgesia and sedation. Sedation scale must be used to prevent under-sedation. These must be standardized for all mechanically ventilated patients and both these strategies must be linked into the protocol of weaning process. Non-invasive ventilation can be used as a strategy to liberate patients from mechan ical ventilation. Compliance must be discussed every day during rounds and compliance must be used to motivate and encourage the staff (Safer Healthcare Now, 2011). 3. Use of oral tubes rather than nasal tubes for tracheal or stomach access. This reduces the risk of nosocomial sinusitis and thus decreases the risk of VAP (Safer Healthcare Now, 2011). This element can be incorporated in the hospitals by making orotracheal intubation the standard protocol for mechanical ventilation. In all patients receiving mechanical ventilation for more than 24 hours, orogastric tube must be placed for gastric decompression and feeding rather than nasogastric tube and this must also be included in the protocols in not only ICUs, but

Intergrated marketing communications in the retail banking sector

Intergrated marketing communications in the retail banking sector Nigeria is among the developing countries in the World today. In the 1980s, several developing countries pursued some form of financial liberalization program or other, in order to boost the development of their countries. (Ayadi and Hyman, 2006). In achieving this financial liberalization, the First Bank of Nigeria Plc played a major role since the development and maintenance of the Nigerian economy. Being the first of its kind in Nigeria. The Nigerian Banking system started its history as far back as 1892 with the establishment of the African Banking in Lagos, the Capital of Nigeria as at then; it was taken over by the Bank of British West Africa (BBWA) in 1894 and was later acquired by Standard Bank of West Africa in 1965. In 1969, Standard Bank of West Africa incorporated its Nigerian operations under the name Standard Bank of Nigeria. In 1971, Standard Bank of Nigeria listed its shares on the Nigerian Stock Exchange and placed 13% of its share capital with Nigerian investors. The bank changed its name to First Bank of Nigeria in 1979. (The journalof African society). Now, First Bank is the biggest bank in Nigeria out of the 25 banks, it has been rated as the largest RETAIL lender in the country. FBN has a subsidiary in London, UK which started its operation in year 2002 having a branch in Paris. The bank as at 2009 December had a total asset of N2,172 billion (USD14,718 million). (First Bank Financial Highlights 2009). Being the first of its kind in Nigeria, it has made a large clientele base and this has given the management so much confidence and a sense of satisfaction which has led to the neglect of customers satisfaction maximizations and feelings. There are 25 banks in Nigeria, although FBN Plc has been rated has the largest retailer bank, other banks are improving on the loop holes of their products and services and using that medium to sap their customers. The Nigerian populace has come to realise that they own the money (capital) of the bank and because of that; they should get the best products and services possible. Doole et al, (2005) says In the fast moving competitive environment it is vital for organisations to provide customer satisfaction otherwise they risk losing their customers to competitors. The penalty for not providing customer satisfaction can be a steep decline in the organisations performance, as Marks Spencer, McDonalds and British Airways (BA) have recently found. Integrated marketing communication consists of varieties of medium of communication all in the name of satisfying customers in order to get new customer and to retain existing customers. Zeithaml et al (2006) says, marketing communication is more complex today than it used to be. In the past customers received marketing information about goods and services from a limited number of sources, usually mass communication sources such as network television and news papers. With a limited number of sources, marketers could easily convey a uniform brand image and coordinate promises. However, todays consumer of both goods and services receive communications from a far richer variety of advertising vehicles- targeted magazines, websites, direct mail, movie theatre advertising, e-mail socialisation and a host of sales promotion. Consumers of services receive additional communication from services capes, customer service departments, and everyday service encounter with employees. FBN Plc is the biggest bank in Nigeria in terms of asset and clientele base but lacks a proper integrated marketing communication system. It has so much relied on the facts that it is the first bank ever in the country and the Nigerian populace believe strongly in the bank because of its strong asset base and because it has stood the test of times. Despite their strong clientele base, FBN can single handled own 90% of the customer population in the country if it adopts IMC. Chris Fill (2009) IMC has emerged partially as a reaction to this inadequacy and to the realisation by clients that their communication needs can (and should) be achieved more efficiently and effectively than previously. The FBN customers are yearning for qualitative and uniform information about their funds and interest. The Nigerian government created a monetary policy reform that was geared to stabilize the economy in short-run and to introduce a market system for effective allocation of resources. The efforts were directed at promoting financial savings, reducing distortions in investment decisions and inducing an effective intermediation between savers, investors and their financial institutions. (Ayadi and Hyman, 2006). Integrated marketing communication build a strong brand identity in the market place by tying together and reinforcing all your images and messages. IMC means that all your corporate messages, positioning and images, and identity are coordinated across all venues. It means that your PR materials say the same things as your direct mail campaign and advertising has the same look and feel as your website. (Zeithaml et al 2006). Thus this research work aims to explore the opportunities awaiting FBN Plc after adopting a well integrated marketing communications system to boost its customer satisfaction. Research Questions and Objectives: Identify the need, want and demand of the market. Identify the causes of lack of customer satisfaction Identify and evaluate the market opportunities for FBN Plc. Analyse the FBNs competitive advantage over its rivals Develop a well qualitative and quantitative integrated marketing communication system for FBN Plc. Methodology: Conceptual Framework and Design Fisher (2010) says conceptual framework is formed of patterns of concepts and their interconnections. It is usually based on cause and effect relationships which are often the basis of hypotheses that such research seeks to test. It has also been noted by Easterby- smith et al (2002) that conceptual framework helps to take a more informed decision about the research approach, decide which method(s) are appropriate for the piece of research, and also to think about constraints which may impinge on the research. FBN Plc being a bank and with diverse staff and customers spread all over the country, it is therefore advisable from the understanding of methodology (conceptual framework) to go by positivism approach which is linked to quantitative method. Yates (2004) states that other approaches (quantitative methods) within the social sciences may come from the fact that natural science methods appear to be successful in their field of use. Most research texts have categorised research into two parts; quantitative and qualitative approaches. (Knox 2004) notes that this is mostly done for ease of explanation or to reflect differences in style or marketing, (for structural reasons or for addressing alternative research disciplines) or simply differences in approach is in hindsight for the research. It is said by Yates (2004) that from research texts, the relationship between positivism and quantitative method is almost a law or truth. He then further highlights (with other authors) that quantitat ive methods can be used with other areas of examples within the social sciences. Also that one can argue clearly that positivist thinking has influenced quantitative or numeric research. This could be as a result from the justification that quantitative methods are just as appropriate within an interpretivist piece of research. Ticehurst and Veal (2000, p15) support this linkage between quantitative and positivism by stating that the quantitative approach to research is also known as management science or operations research. Therefore linking discipline with philosophy. Saunders et al (2003) sees research process as an onion. Adapted from Knox (2004, P.123) Within this onion the second layer refers to the subject of the research approach that flows from ones research philosophy. Therefore linking the philosophy of positivism with different approaches. This onion has now explained that ones research could make do with Deductive Approach: develop a theory and hypothesis or hypotheses and design a research strategy to test the hypothesis. Inductive Approach: in which data will be collected and a theory will be developed as a result of data analysis. (Saunders et al (2003). Deductive approach is a form of reasoning in which a conclusion is validly inferred from some premises and must be true if those premises are true. And Induction is a form of reasoning that usually involves the inference that an instance or repeated combination of events may be universally generalised. (Malhotra, 2003). From the above, I as a researcher in the case of FBN Plc have chosen to use from the Onion; Positivism approach which will lead me to deductive approach (quantitative method). I am expected to use this approach to identify an area of enquiry which is the customers and members of staff of FBN Plc to be able to have a good background of developed theory, which is seen as crucial for, guide me. The issues to focus an enquiry upon emerge from the established theoretical framework i.e., the customer service procedure, products and services and information given to customers about their funds. Specific variables are identified that the researchers deem should be measured, i.e., hypotheses are set. An instrument to measure specific variables is developed. Respondents give answers to set and specific questions with a consistent language and logic. The response to the set questions are analysed in terms of a prior established theoretical framework. The researcher tests theory according to whether their hypotheses are accepted or rejected. (Malhotra,2003). Knox (2004) concludes that positivist paradigm is majorly used by marketing researchers (positivism = deduction =quantitative methods); in aligning methods with philosophical stances. It also helps to form the nature of techniques that are applicable by researchers. Alternative Paradigm Names Positivist Interpretivist Quantitative Objectivist Scientific Experimentalist Traditionalist Qualitative Subjectivist Humanistic Phenomenological Revolutionist Adapted from Malhotra(2003 p.138). Easterby-Smith et al (2002 p28) argue that the key idea of positivism is that the World exists externally, and that its properties should be measured through objective methods. This infers that only knowledge, which is observable, is in fact valid. This then brings together the epistemology of positivism with quantitative methods i.e. methods which are essentially numerical evidence, following a very natural science approach to the research in hand. In reference to the Onion diagram, the third layers consists of six Research Strategies which include; Experiment, Survey, Case study, Grounded theory, Ethnography and Action result. This research is to make use of all these strategies to know the expectation of customers and what the management and staff are ready to deliver to their customers. Saunders et al (2003) further expatiated on data collection to be by the following which will be the means of my gathering of information; Case study (questionnaires, interviews, observations) and Documentary analysis. Expected data collection: Collection of primary data will be conducted majorly in Nigeria through personal interviews (observations), questionnaires for customers and staff of FBN Plc, and customers and staff of other banks. A major interview will be conducted with the Head of Department of the following units; Retail, Human Capital and Social and Welfare (customer service) at the Regional office. Secondary data will be collected through the customer and staff complaint boxes, financial news and reports and other related websites. Resources: This deals with how to find things out by research than discovering things by reading literature. Fisher et al., (2010). In gathering information for the research work, survey research will be adopted to have accurate and generalised views. In having a successful research work, one needs to make use of several resources in the survey approach which includes the following: Questionnaire: a question is a method of obtaining specific information about a defined problem so that the data, after analysis and interpretation, result in a better appreciation of the problem. In this research work, the questionnaire must have these set of information inclusive Facts and knowledge Opinions Past behaviour Future behaviour (chisnall 2005). Pilot testing questionnaire: chinall (2005) notes that, it is vitally important to make sure that questionnaire are piloted through all the stages of development. He further explains that it contains question which are specific, clearly understandable, capable of being answered by particular population sampled and free from bias. Webb (2002) confirms that piloting of questionnaire helps to evade participants biased answer. Personal interviews: helps with structured questions like rating question in self-response instruments and open-ended questions. These are orally presented, with the advantage that there is the opportunity for the interviewer to interpret questions, clear up misunderstanding, or gather data from those not fully literate from the designers language. (Black, 1999). It also helps observe and quantify the respondents attitude when interviewed. Documentary analysis: this is analysing the news originating from the financial sector of the country, news about the general views of customers and staff and complaints of staff and customers. Ethical issues: this poses as a problem in gathering information from staff and customers when there is a restriction on privacy, customers and staff that believe they should be loyal to their bank and employer and this can be done by keeping some things secret. Research bias: Saunders et al.,(2009) says to avoid research being bias, questionnaires and interviews must be designed and tested before being put to use. Time: a time frame must be set to achieve the expected result for the research. Literature Review To appreciate the importance of integrated marketing communication (IMC) it is useful to understand its origin and the major elements that have helped in its development. For many years agencies and clients believed that to deliver messages to particular audiences it was necessary to use specific tools of the communication mix. At the time it was a common belief that to achieve specific communication effects on buyers it was necessary to use particular tools. (Chris Fill,2009). Schultz et al.,(1993) says the practice of integrated marketing communication is emerging as one of the most valuable magic bullets companies can use to gain competitive advantage. Advertising, sales promotion, direct response marketing, and public relations practitioners are busy finding common ground to meet the coming challenge of selling to customers rather than market. This explains that integrated marketing is not out to increase profitability alone but also to achieve maximum customer satisfaction. IMC has now emerged as the response to this structural shortfall and the realisation by customers that their communication needs can (and should) be achieved more efficiently and effectively than the way it was in the past. IMC develops and extends the notion and value as a communications process targeting a firms external market. By directing Internal Integrated Marketing Communications (IIMC) towards their employees, firms are able to promote employee satisfaction, trust and commitment, thereby strengthening the firm-employee relationship and ultimately affecting profitability by enhancing customer satisfaction (Herington, Johnson and Scott 2006). By achieving employees satisfaction, trust and commitment, it results in employees dedication and putting in their best at their duties and this helps increase customer satisfaction. Gummenson (2002) confirms this, that previous studies have shown that employees who are familiar with and committed to an organisations market orientation and brand values play a critical role as part-time marketers. All customer oriented employees, not just those associated with marketing, help to deliver the brand promise. They can influence relations, increase customer satisfaction, customer perceived quality and ultimately revenue. Therefore, directing integrated marketing communications towards a firms internal market is itself a critical part of achieving sustainability and profitability. (Ferdous, 2006). Schultz et al., (1993) have produces a lively, no-nonsense critique of this fast moving marketing trend in integrated marketing communications. Taken alone, the early chapters documenting the shift from mass production to mass marketing are worth the price of the book. Yet the real meat of the text is revealed as the authors analyze the emerging reality of true one-on-one marketing to individuals, a reality made possible by the power of information technology to develop this ultimate consumer segmentation approach. The fundamental reasons offered for the popularity of Integrated Marketing Communications (IMC) among marketers is that it is good for the bottom line and a necessity in todays fractured market place. Nonetheless, despite the evolution and increased critical evaluation of IMC, it remains neither universally understood nor universally accepted as a useful construct. Furthermore, IMC is not consistently applied as a marketing principle and according to Hutton à ¢Ã¢â€š ¬Ã‚ ¦has resulted in superficiality, ambiguity and blurred focusà ¢Ã¢â€š ¬Ã‚ ¦ (Hutton 1997, p. 8). It is high time financial institutions realised that they all offer the same products and services and the only thing that can put a major distinctive difference to their services and product is by going extra mile to adopt IMC. Financial products are controlled by regulatory authorities in an economy. It includes administrative tinkering by governments with financial prices such as interest rates and exchange rates. McKinnon and Shaw (1973) further agrees that financial institutions are generally offering the same services and are controlled by government, and this is hindered in a repressed financial system by the low level of savings, it responds in a positive way to real rates of interest on deposits as well as the real rate of growth in output. Moreover, investment is negatively related to the effective real rate of interest on loans, but positively related to the growth rate of the economy. However, if it is proven that the basic financial practices of a bank is solely dependent of government policies, it is only a good thing for the bank(s) to look for best opportunities to improve on their services to survive and sustain their stand in the highly competitive market. This is further proven by Ferdous (2008) that the fundamental reasons offered for the popularity of Integrated Marketing Communication (IMC) among marketers is that it is good for the bottom line and a necessity in todays fractured market place. IMC has been able to achieve what other marketing processes have not been able to by breaking down corporate, geographic, and political borders to reach into customers homes and offices in a matter of weeks or days through the use of worldwide networks created by computer and communications technology that have been inculcated into the process of IMC. (Schultz et al., 1993). Integrated Marketing Communication Integrated marketing communication plan. PLACE Distribution strategy CHANNEL/MEDIUM CHOICE C OTHERS (PR, POS, etc.) Objectives Strategy ELECTRONIC Objectives Strategy PERSONAL CONTACT Objectives Strategy TELEPHONE Objectives Strategy DIRECT MAIL Objectives Strategy MASS MEDIA Objectives Message strategy Media strategy Adapted from McDonald and Dunbar (2004, p.19). Ferdous (2006) describes IMC to have been variously described in terms of a process, a marketing orientation, an organisational structure, a set of marketing tools, a basis for accountability and a philosophy. In fact it is all of these. However according to Robert Lauterborn who helped coin the IMC label, What IMC has come to mean to too many people is little more than two-from-column A, one-from-column B media selection process (Lauterborn 2003, p.14). Schultz (1997) agrees that the focus has been one of à ¢Ã¢â€š ¬Ã‚ ¦. Trying to integrate discipline rather than customer or prospects communications. In addition, focusing IMC efforts on the integration of a firms external marketing communications disciplines ignores the gains in competitive advantage to be had from a horizontal integration across a firms total communications effort including that of its internal market. The need for integration is the notion that some aspects of marketing communication should be integrated. The origin of IMC can be found in the prevailing structural conditions and the needs of particular industry participants, an understanding of what elements should be integrated in order to achieve IMC needs to be established. The elements to be integrated are; relationships, structures, brands, communication tools, messages, employees, technology, agencies and IMC strategy. (Chris Fill, 2009). The integrated elements are applicable to understanding IMC as a customer oriented process in creating a common understanding of its principles and core values. It is known that the primary aim of any business is profitability which can only be achieved when customers are satisfied. Profitability as defined by Ferdous (2006) is the function of customer behaviour, and then customer orientation is not only logical but essential. IMC integrates everything that impacts customer behaviour, not just the organisations conscious outgoing marketing messages. It begins with product development and includes packaging (branding), selection of distribution channels (communication tools), channel management (agencies), customer behaviour (relationship), customer relationship management and total quality management. It involves the multi-dimensional, interactive, continuously measured communication that connects brands or products and the customer. Lauterborn (2003 p. 15). Furthermore, Cravens et al. (2003) identifies four attributes that set IMC apart from traditional promotional strategies. They are comprehensive, drawing on all of the media, tools and technologies available to affect behaviour; unified execution of all the components of the organisation; and IMC programs em phasise productivity in reaching the designated targets when selecting communication channels and allocating resources to marketing media. Before considering the delivery of values of IMC, the communication channels will be given further attention, the channels are generally complex, and they involve various media for different communication with the same set of target market or customers. Ferdous (2006), these views about IMC values share three key attributes which are fundamental to its values as a marketing concept. They recognise that IMC is about the connection between the brand and the customer and that communication in all its forms facilitates this relationship. Implicit is the understanding that marketing is the whole business from the point of view of its final result, which is from the customers point of view, marketing today is not a function, but a way of doing business; marketing is everything and everything is marketing. (Harris 1993,p.13). Most importantly in this approach is the recognition that purposeful and coordinated management of customers and their relationship with the organisation is at the heart of building brand equity, which at a time of brand proliferation is critical to success. (Ferdous 2006). The Role of Communication. Communication is the greatest use of language. John Locke has seen the use of communication as the clue to an analysis of the notion of linguistic meaning. Customer communication completes the marketing cycle, linking customer with product, service and availability. At a societal level, in order to connect to mass production and consumption there simply must be mass communications. At its best, commercial communication engages in real dialogue, transmitting value and meaning, while responding to feedback and remaining close to the external customer. Communication has the role to announce, inform, promise, persuade and influence customers to buy in by communicating and delivering customer satisfaction. ( Doole et al.,2005). Communication is the best instrument for sustaining a good relationship between a business and its customers if well understood. In as much as communication is essential between a business and its customers, so also a communication feedback is also very crucial. This because; if a wrong interpretation has been gotten from the information passed by an organisation and a feed back is not received from the customer, the customer retains the wrong information , the organisation might be repeating the same information again at great expense. But when a feedback is in place, the organisation has an opportunity to correct the misinterpreted information and pass the right information across which makes the customer a happy one. Communication when used in the right context strengthens relationships. Doole et al.,(2005) recognising that employees deliver quality, internal communication encourages affiliation with organisational values as well as providing everyday working information. He further explains that communication to both external and internal customers is central to both marketing transactions and relationships. LEVEL OF COMMUNIVATION CORPORATE BUSINESS UNIT MARKETING DEPARTMENT Product Price Promotion Place Price packaging BRAND MANAGEMENT People Sales Advertising Public relations Merchandising Direct Adapted from Doole et al., (2005p.249) This explains the level of communication and how uniquely they have their level of importance to the whole communication process of an organisation. If one malfunctions, it invariably affects the whole system. This helps to increase the value and credibility of brand communication. At this stage, it should be clearly noted that commercial communication should be based on clear intent as noted by Doole et al., (2005), a communication campaign generally seeks to both push product on to and pull products off the shelf and position the offer competitively in the mind of the consumer. Its components parts need to hang together as a cohesive whole and remain consistent with core brand values. It is further noted that during the process of product life cycle, communications have very different roles to play; Introducing new products: the role to play at this initial stage is getting target market attention, also getting the market to test the product or service and the major task at this initial stage is acceptance of the product or service. Product maturity: at this stage, the product has been accepted and needs to proceed to the next stage, the task here includes sustaining the brand identity, maintaining the loyalty, defending the market share and adding value to the product or service is the major task at this level. In a situation where the products or services face rejection or losing market share, the need to improve on the product is essential (revitalise and reposition) or direct customers towards alternative, perhaps reducing communications to bare bones dominates. With the aid of product or service campaign, messages can be charged with differentiating, reminding, informing or persuading (DRIP) or sequentially securing attention, arousing interest, building desire and promoting action (AIDA) and moving a customer from unawareness through purchase to brand loyalty. The Communication Process. The communication process of IMC is between internal external customers. This research work is based on the evaluation of IMC between the employees (internal) of FBN Plc. and its customers (external). Groonroos (1985) explained internal marketing as an instrumental behavioural strategy for developing the state of mind that allows customer service effectiveness and building of relationship marketing. Ferdous (2006), in recent times, marketing professional and scholars have given considerable importance and attention to Internl Marketing (IM). According to Lings (2004) much of the literature on internal marketing, contains a variety of interpretations of the domain of internal marketing, it aim and focus. This means, treating employees as customers, understanding and attending to their wants and views which will help achieve a positive change in employees attitudes and on the long run affecting customer (external) satisfaction positively. Chernatony ( 2001 as cited in Ferdous 2006) suggested that in order to coherently transfer brand values to the companys stakeholders, employees must develop a shared understanding of what the brand stands for, through implementation of a unified communication approach. Today, the way organisations communicate with their internal markets, better known as internal communication (IC) (Tansuhaj et al., 1998; Thompson and Hecker 2000; Ahmed and Rafiq 2003; Kong 2007) is considered one of the most essential internal marketing considerations. Ahmed and Rafiq (2003) attempted to give a more acceptable and holistic explanation of internal marketing through the use of internal communication as a cultural framework and instrument for achieving strategic alignment while building customer service competence. This is reveals the importance attached to internal (employees) communication in operationalising internal marketing concepts/activities and achieving organisational competitive advantage and success. (Ferdous 2006). External customers are the major component of a business or an organisation. Customers determine the existence and longevity of a business. It is therefore important to understand how to carefully communicate information across such that it would not be misinterpreted. Organisations should understand how they receive, process and respond to the feedbacks gotten from customers. (Doole et al., 2005). If quality is meeting and influencing customer expectation (Doole et al., 2005) and even delighting clients, then managing expectations matters. It is very crucial that employees (internal customers) do not promise more than what they can deliver. Communicating with customers regularly is critical, keeping in touch with them, comprehending their expectations, apologising and explaining the limits of service possibilities can influence their expectations and may expand their zone of tolerance. Ferdous (2006) emphasises on viewing IMC as a process that focuses on both internal and external customers is the first step to developing a c

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There are numerous aspects of Let the Right On In that show it to be traditional and yet untraditional when one considers vampire mythology—in essence a hybrid. As Jules Zanger describes modern vampires, it is easy to identify the how many traits of the story’s vampire, Eli, to be modern, and the story in general to be modernized. Despite the subtle references to Dracula, this movie desexualizes the vampire, accepting friendship as opposed to leading a solitary life, and shows her to be sympathetic and possible even gaining the audience’s (and Oskar’s) approval of her existence. The sexual overtones of many vampire stories, including recent ones, in which the vampire bite serves as a stand-in or metaphor for penetration, undergo a radical shift in Let the Right One In. She appears to be young, barefoot, and showing a pale complexion with modest green eyes with dark rings under them. She does not seem to have been living as for centuries as our classic vampires seems to, but rather, she is stuck in this girl’s body. Let the Right One In is absolutely not about sex even if the movie’s primary relationship is romantic. Considering vampire folklore revolves around sex or some form of sexual aura, Let the Right One In completely deviates from this. The vampire in this story, Eli, is not sexualized at all, but rather de-sexualized. There is nothing â€Å"sexually appealing† about an ostensibly asexual girl stuck in a 12-year old body. Important as well is their budding affection that encompasses physical closeness but is emphatically not sexu al. On one level, this exchange illustrates what ‘going steady’ means to 12 year-olds: it is an affirmation of friendship and loyalty quite disconnected from overt sexuality. In one scene, Oscar and ... ...ive friendship and allowing a tender love-friendship grow between Oskar and Eli. A third way that Eli is parallel to classic vampires, say Dracula, is that Eli is cut off from human society in a profound way. Though she is not immediately identified as a vampire, her appearance and behaviour mark her as an outsider. Just as Dracula is visually and audibly coded as an ‘immigrant’ or ‘foreign’, Eli is set apart from clean-cut, blonde Swedish types by her tousled, dark hair and unkempt, waif-like appearance. Her divergence is particularly striking because, with one exception, all other characters in the film are ethnic Swedes. Like classic vampire films, Eli is an outside figure and is invariably menacing, becoming a manifestation of the audience’s deepest fears, while simultaneously feeling compassion and understanding for her alienation, exclusion, and difference.